Welcome to Eightlab

We make businesses visible in AI search and recommendations

AI platforms like ChatGPT, Claude, and Gemini are changing how customers discover businesses, they answer questions directly and only recommend brands they can understand, verify, and trust. Eightlab ensures your business earns those critical AI mentions.

Why Eightlab Exists

Eightlab was founded in Brisbane, Australia, to solve a critical challenge facing modern businesses: as AI platforms increasingly replace traditional search engines, countless quality brands are becoming invisible in the discovery process.

We help startups, growing businesses, and innovative teams become brands that AI platforms can accurately understand, confidently cite, and consistently recommend to potential customers.

Olivia Dewi, Founder of Eightlab

" AI doesn't discover the best websites. It recommends the brands it understands. "

— Olivia Dewi, Founder of Eightlab

Our Mission

Making Australian businesses visible in AI-driven discovery

We exist to help businesses thrive in the AI-powered search era. Traditional SEO alone is no longer sufficient, brands must be visible and recommended when customers ask ChatGPT, Claude, Google AI, and Perplexity for advice, comparisons, and local recommendations. Our mission is to bridge the gap between what your business offers and how AI platforms understand and present your brand.

Who we help?

We work with startups, small and medium bussinesses, agencies and enterprise team seeking AI search insighs.

Our clients typically operate in competitive markets where their target customers are increasingly using AI tools to research solutions, compare providers, and find local services. We specialize in helping B2C companies, professional services firms, SaaS businesses, e-commerce brands, and local service providers establish AI visibility before their competitors do.

What we do?

Optimising your online presence

We help businesses become visible where discovery now happens inside AI-powered search and recommendations. By combining AI search optimisation, content structuring, and local market insight, we ensure your brand is not just found, but recommended by AI platforms.

Entity Trust

We strengthen your brand signals online through consistent listings, structured data, and authoritative mentions.

AI-Friendly Content

Our content is written in the format AI models prefer, answering real questions your customers are asking.

Continuous Monitoring

We track AI visibility, monitor citations, and refine strategies to keep you ahead of competitors.

Results Driven

Every step is designed to turn AI recognition into actionable business growth.

Our Approach & Why It Matters

AI is becoming the default research layer

By 2025, millions of customers use AI platforms as their primary research tool. Early movers in AI search optimization gain compounding advantages as AI platforms begin associating their brand with key topics and citations strengthen over time.

Headquartered in Brisbane, Queensland, Australia, Eightlab optimizes Australian businesses for local AI visibility while serving international clients globally. We understand Australian market nuances and geographic relevance signals that help Brisbane, Sydney, Melbourne, and regional businesses appear in location-specific AI recommendations.